Home of the 1932 Fords

Deuceheaven's showroom and parts department. Pictures below are various areas of my showroom and parts department. In 1932, Ford put out a lot of showroom posters. I believe the reason was that Ford was not in production yet and dealers didn't receive cars until April of that year. The reason for this was in 1931, Ford was starting to lose sales to Chevrolet with their new six-cylinder. The story told was Henry said, "If its cylinders they want, we will give them eight!" This went over a period of six months. Edsel Ford created the design of the 1932 Ford and Henry engineered the V-8 engine, cast in one piece, which was never done before. Posters showed the features of the new Fords and models. They advertised 14 new models including standard and deluxe in roadster, phaeton, tudor, and fordor. That adds up to eight models. The deluxe models were victoria, cabriolet, convertible sedan, and three-window coupe. The standard models were five-window coupe and sport coupe. The 1932 commercial line besides heavy trucks were station wagon, pickup, roadster pickup, sedan delivery, and panel delivery.

Some showroom posters. Models and features.

Gilbert Clock Co. 1932 dealer advertising clock. I also have a Sessions advertising clock. I have been told these were created by local advertising companies in the east coast for Ford dealers. Some had the dealer name on them, and some had graphics of the 1932 Ford.

Sessions Clock Co. 1932 dealer showroom.

Henry Ford's office. Note the 1932 clock and oil painting of Henry Ford. These were probably done for larger dealers who could afford them. Note the lighting: I bought them from an architectural antique store. They were from a hotel in Milwaukee built in 1932.

A view of the parts department.

The new V-8 engine. Many dealers didn't have cars so they used these posters to advertise the new engine. There were breakaway views and other internal parts of the motor. These must have come later in production because the first engine had a 4-volt distributor and a 2-bladed fan. Also, the dipstick was put on the left side of the oil pan. In the first engine, the dipstick was on the right side of the block.